By creating the brand for the Allergy Alert concept I implemented a visual style that fits the needs of the end-users. The branding consists of multiple visual elements. In the visual imagery, I've designed a logo that represents a Molecule. the red circle around it indicates a warning message. The icon is not only used as an icon but also as a 3D visual created in Adobe Dimensions. For the colors, I've used the 60/30/10 color rule to create a color palette for this app. As a dominant color white is partially used as a background color. As a secondary accent color, I've used blue to convey safety and security for the users while using Allergy Alert. The accent color red is used to convey that the app gives you an alert on products that aren't safe for people with dietary needs in the form of informational icons with the product. This color also gives a clear contrast with the secondary color blue. The Google font Poppins is used to increase readability and clarity. The font fits well with the app where the smaller font sizes within the interface are still readable by the geometric shapes used in Poppins.